Organizations succeed when they have a great culture. The problem is that realizaition that you have something great, is often the best way to ruin it. MBA textbooks are stuffed full of the companies that were phenominal few years ago. Yet, the very companies that make it in to the books, commonly are the companies that struggle with their identities by the time we study them in class. Walmart and Starbucks come to mind. Being the darling of the MBA textbook is often a sign that the company has already reached the top and often started to decline.
It is the companies that keep quietly working at it that seem to continually surprise us with a legacy of innovation.

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