E-M8, Business, Innovation, Management

E-M8 Entrepreneurial Management for Eternal Mission

Discovering purpose through engaging in business, exploring the disciplines required for purposeful business.

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Why Network Marketing isn’t

November 20th, 2008 · No Comments

I keep hearing people refer to Multi-Level Marketing as network marketing. Nothing could be further from the truth. MLMs are by their nature a pyramid that pushes one product through the system. At best it is a hierarchy marketing. 

Real networks involve multiple interconnected nodes, not a strict hierarchy of upline and downline. When multiple nodes perfom a mutually benefitial function in connecting each other with other nodes, the network works. Yet, this describes a community much better than it does Multi Level Marketing.

So, embrace entrepreneurship, but don’t chase the lie of high payouts with minimal work. Go do something that creates value for the rest of us, and you will prosper.

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Tags: 5. Expanding Market

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