Why does it matter if the organization that has a purpose? Why should that purpose be of Eternal significance? How can my nuts and bolts business have Eternal significance?
It’s probably easiest to start with the last question by asking another question: What is of Eternal significance? People are, especially children, their hearts and their minds are of Eternal significance. Relationships, love, friendship, memories, ideas, thoughts are things that cannot be destroyed. You can burn a book but not an idea, you can destroy people, destroy their work, even their memory, but the fact that they lived and created and breathed is still of tremendous value in a world where Eternity is not a point in the future of time, but rather outside time. Time itself is of little relevance, but that split second that we call now is indeed Eternal. An organization must thrive in that precious moment, or risk becoming irrelevant. And that is why an organization needs an Eternal purpose.
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