E-M8 Entrepreneurial Management for Eternal Mission

Every start up in the world, and most well established businesses struggle with the question: “What market should we go after?” or “What market should we go after next?” I believe that being able to effectively answer this question in at least one eight of business success.

It is by far easier to answer the question: “Which markets we should avoid?” But even answering this question helps us answer the more important question above. The gist of the answer is that we should avoid markets that either we cannot serve effectively given our resource mix, or that do not put enough value on what we do to compensate our work in a meaningful manner.

This means, we need to be very largely opportunistic in our market approach. Rarely going for a market that we want, but rather focusing on the market that wants us. Making sure that we position ourselves to appear attractive to the markets that we actually want.