E-M8 Entrepreneurial Management for Eternal Mission

When starting out, many things a business should do are the very opposite of a good practice in the long term. For example, I am sure you have heard the advice that it is good to be diversified so that you do not depend on the whim of a single customer.

I would like to argue that a start up is better off depending on a whim of one giant customer then die a death of a thousand paper cuts on the whim of many small ones. Working with a sugar daddy of a company allows the start up to  polish up its processes, cover the overhead, buy the right equipment, hire the right people. In other words get the house in order. Only then is the company in a good position to go after many other customers.