Yesterday we ran in to one of our acquaintances at the store the other day. He is a fellow in his sixties who did not even know how to turn on a computer a couple years ago. Yet, when we asked him what he was buying, he said, “I would not buy anything here. I can order anything online for a fraction of the price.” When we tried to tell him how Albina’s parents were doing, he replied: “Oh yeah, I video-conferenced with them on Skype yesterday.” And here is the amazing part, he is not an exception. There are visitors from rural Russia and Ukraine on this blog, right along with major cities and villages across 75 countries on all continents.
I am amazed at the speed of psychological change even more so than the technological change. Traditional business approaches are crumbling and entire industries are born and die, all because today a 60+ year old retiree who was born under Stalin’s rule can select a doctor by reading the online feedback, can have goods made in China to his specifications shipped right to his apartment and whose circle of friends with whom he regularly communicates extends around the world.
Current ways of doing things are simply no longer adequate. This is why Structured Creative Thinking (TRIZ) is the only set of tools that can stand up to the challenges of today’s and future world. I can feel a daily unfair advantage that I have because I have learned to think using Structured Creative Thinking and it drives my desire to teach others and give them the same advantages that I have.
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