E-M8 Entrepreneurial Management for Eternal Mission

In the world of business, as I am sure in many other areas of human life, there are many things that we do that don’t really make a lot of sense. One of the most powerful reasons for that is INERTIA, something we get when there is a lot of MOMENTUM.

Inertia is inertia precisely because we assume things. It is very hard to see. It is very stubborn. It is often bigger than us and there is little we can do about it. There are a ways to train our minds to be alert for it, but they require constant exercise and our inertia does much to keep us from it.

The situation is worse than it seems. The problem will become rapidly compounded as the speed of change is increased. In the past, inertia was less of a problem because there was less need to adopt rapidly. But today, vast percentage of human effort goes to build momentum behind something that is no longer needed or is counterproductive. Businesses don’t grow as healthily as the could, people do not develop their talents as rapidly as they should and above all we are always surprised with the results.

The very things that worked for us in the past are killing us today.

So how do we overcome inertia? By being aware of the growth patterns and major shifting points that happen in a life of every individual and every business. There is lots of variation and lots of special dynamics, but the overall paths are surprisingly predictable as they fit in to a few patterns that are as old as the world. Realizing the patterns allows us to transition to new models when we are ready, not to soon, but even more commonly, not too late. It allows us to ignore all advice that does not apply to our current stage of development and focus on things that are relevant to us. And here is the best part, these patterns, though not perfectly defined, yet, are slowly coming together and are starting to be tested and revised through the Bucket Brigade and its customer base.

At last, nearly 40 years after publication of Creativity as a Science, by G. Altshuller, as a way to overcome the difficulties he has seen in the development of technical systems, we can talk about Business as a Science, as a way to overcome the same difficulties in the development of the organizations.

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